The Academy of Language & Culture is an American operated language school in Matagalpa, Nicaragua. Its goal is to promote growth and support community through the vehicle of language learning. This was a "ground up" project. From inception, it included developing the business plan, brand mark, identity, website (alcnicaragua.com), print marketing assets, and social media guidelines. The brand style has been applied to powerpoint tools within the classroom, interior and exterior design and signage, student study guides, certificates of completion, social events, apparel and more.