Atlas is a mobile productivity application developed for the Heartland Payment Systems domestic sales force. Inspiration from the application name's origin was utilized while designing the Atlas identity and mobile app concept for the customer's presentation to the HPS executive team before launching this initiative. The name Atlas is drawn from Ayn Rand's magnus opus "Atlas Shrugged" in which two characters are discussing the condition of the punished titan with the world upon his shoulders, and the effect any variation would have. This condition of balance and strength is reflected in the mark within the design.