Oscar Wilde once said. "“Imitation is the sincerest form of flattery...that mediocrity can pay to greatness.” On some projects, original concept falls second to the customers request or to the nature of the project. This is when execution and exploring possibilities within a theme are best valued. The Academy of Classical Christian Studies hosts an annual fund-raising event, often themed from periods of literary relevance. The 2014 annual auction was deemed "A Gatsby Gala" honoring F. Scott Fitzgerald's novel. While complimenting the popular art deco style of the period, these invitations, event signage, promotional print assets, and social media imagery incorporated the school crest, and event name in a modest and applicable fashion.